AdAttributionKit records attributable ad impressions and conversions so you can measure how ads in your iOS app drive installs and engagement. You register an AppImpression when an ad is shown, then report conversions using values such as CoarseConversionValue to indicate the level of user engagement. The framework reports outcomes back to ad networks through a Postback, with PostbackUpdate carrying revised conversion data, and surfaces failures as AdAttributionKitError.
Impressions 1
Represent an attributable ad impression registered when an ad is shown to a user.
- StAppImpressionA structure that represents an attributable impression the developer generates in response to a
Postbacks 2
Report attributed conversions and engagement outcomes back to ad networks.
- StPostbackA structure that provides methods you use to update conversion values for ad attributions.
- StPostbackUpdateValues you use to update properties in a postback, such as the conversion value.
Conversion Values 1
Indicate the level of user engagement reported in a conversion.
- EnCoarseConversionValueValues that describe developer-defined, relative-attribution conversion values.
Errors 1
Describe failures that can occur while recording impressions or reporting conversions.
- EnAdAttributionKitErrorValues that describe ad attribution error conditions.